Adyoulike, the European leader in native advertising technology, has announced its UK native advertising revenue increased by more than 300% in 2015.
Adyoulike, which has offices in London and Paris, has been at the forefront in the global growth in native advertising in 2015. In December Adyoulike released global figures showing the value of native advertising worldwide and how it is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018.
Commenting on the UK revenue figures, Francis Turner, UK managing director, Francis Turner says:
“2015 was a phenomenal year for native advertising in the UK and for Adyoulike. 2015 was the year native advertising went mainstream. We experienced huge growth in the number of advertisers running campaigns with us, saw average spends quadruple and expect continued growth throughout 2016.
“Native ad spend is now tracked by the IAB and PwC, it often has separate budgets within media plans and we can see money moving into native from display. The arrival of the OpenRTB 2.3 standard has allowed advertisers to distribute genuinely creative native content programmatically for the first time too. We’ve gone from test budgets at the start of 2015 to significant media spend on native advertising at the start of 2016.
“2015 was a turning point in the native advertising landscape in the UK – advertisers now know native advertising works and with continued innovation and the growth of mobile, where native advertising is the only format that really works well, we are genuinely excited about what 2016 means for the sector.”
Increased investment in improved ad technology and the roll out of innovative native advertising products, including the adoption of a SaaS platform that is being used by leading publishers such as Trinity Mirror, to run and serve their own native ad campaigns, as well as the continued growth in programmatic native advertising will ensure Adyoulike remains at the forefront of native advertising in the UK market in 2016.
Adyoulike has pioneered the move for programmatic native advertising. In March 2015 Adyoulike was the first to launch a programmatic native exchange with AppNexus, followed up in October, 2015 with a MediaMath programmatic native advertising integration.
Expansion across Europe, as well as extended partnerships in the Middle East and Australasia consolidated the native advertising technology company’s global position in 2015.
Adyoulike integrates across publishers seamlessly to deliver brand content in the heart of editorial content and user experience.
The exceptional revenue growth in 2015 in the UK comes on the back of strong 2014 performance for the Adyoulike group as a whole, which experienced 250% growth on 2013. Annual growth figures for the Adyoulike group as a whole, will be announced later in the year.