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The Power of Performance in Native Advertising
A lot has been written about the power of native advertising as a brand building tool. It is great for brands. Countless studies have shown the improved performance of native ads in engaging with consumers and building brand appeal, particularly around Millennial and younger audiences.
But less is mentioned about the ability of native advertising to play a significant part in Direct Response campaigns. Campaigns where the KPI is always sales, lead generation and your success or failure depends on hitting the CPA. It’s viewed as the unglamorous side of marketing by, but it’s crucial to the success of any major business.
It is a success but is often difficult to achieve. But native advertising is proven to work for these types of campaigns too. At Adyoulike we run successful DR campaigns in virtually every sector. They work. Why? Because content can be persuasive. Good content, distributed to the right audience, at the right time, on any device, can be very persuasive indeed. Even when the main campaign considerations are branding, native ads can still deliver sizeable sales (View a B&Q case study).
By being less annoying, advertising that adds value to a consumer, generates better results. Be it for brand or direct response. It’s that simple. It’s why native advertising works.
1 Going Beyond Native
Andy Goldberg talks “Fallonventions” and going beyond native advertising and creating something much more holistic.
2. Native in One Year
Digiday teams up with a group of media professionals to explore how native advertising has evolved in one year.
3. New York Times and Native
While advertising revenue at the New York Times may be sliding, its use of native advertising is witnessing huge growth.
4. Digital Trends of 2016
Marketing Week reveals the top three digital marketing trends that all brands should be looking out for as 2016 approaches.
5. Understanding Innovation
Brands begin to decode innovative thinking through a business lens at the Innovation Social’s Innovation Stories event.
Top tweets of the week:
Slade is not playing in stores yet but your native advertising should be Christmas ready.