Latest Stories

3 questions to Jean-Marc Vidal, Head of Programmatic

In ADYOULIKE, Native Advertising December 19, 2017 By Marie Sellier 2 min read

How has Native Advertising in programmatic evolved in the last six months?

Advancements in Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) have helped standardize and simplify the purchase and sale of native formats. DSPs (such as...

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Native Advertising and Brand Content: Different but Complementary

In Native Advertising, Digital Advertising December 19, 2017 By Marie Sellier 5 min read

Although they are often used interchangeably, the concepts of Native Advertising and Brand Content are different and can supplement one another.

Understanding the differences, and more importantly, the complementarity and interdependence of the...

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Native Advertising and Programmatic : the powerful combination

In Native Advertising December 06, 2017 By Marie Sellier 5 min read

Native Advertising and Programmatic represent two of the highest-potential growth vectors.

Each respectively emerged on the market, securing outstanding results. Today, both concepts are united through Programmatic Native Advertising.

  • A true...
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The Native Quiz – How did you fare?

In Native Advertising September 11, 2017 By Marie Sellier 3 min read

If you’re here, it’s probably because you’ve just tried your luck on our Native Quiz. Firstly, congratulations if you’re a Native Master. Or alternatively, you can find the quiz here if you’d like to test your knowledge. Of course, we know you...

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New creative features with Creative 2.0

In ADYOULIKE, Native Advertising June 27, 2017 By Marie Sellier 2 min read

We are thrilled to announce the release of our new features with Native Creative 2.0, which has the aim of enhancing the native environment on publishers websites and increase engagement between consumers and native ads.

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