Facebook sales reach new heights thanks to mobile ads

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Facebook has noted yet another spike in revenue that beat estimates after stepping up its mobile advertising efforts over the past few months. Known as the largest social network in the world, it reported Q3 sales of $4.5 billion (c. £2.97 billion), compared to the $4.37 billion (c. £2.89 billion) analysts had predicted, according to […]

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Thursday In-Feed: The power of performance in native advertising

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Take a look at your weekly Thursday In-Feed: The Power of Performance in Native Advertising A lot has been written about the power of native advertising as a brand building tool. It is great for brands. Countless studies have shown the improved performance of native ads in engaging with consumers and building brand appeal, particularly […]

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Thursday In-Feed: Future creativity in advertising

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Get your latest fix with our Thursday In-Feed! Future creativity of advertising From mobile to content marketing; ad-blocking to programmatic trading; publisher revenues vs agency responsibilities: native advertising continues to dominate all aspects of digital advertising in 2015. While we can debate the exact definitions of what does and does not constitute native advertising – […]

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Thursday In-Feed: Visit us at dmexco!

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Join us at the biggest event of the year! Visit us at Dmexco, Cologne, Germany, September 16-17, Hall 7, Stand E059-F058 dmexco is the leading global exposition and conference for the digital economy. With a focus on marketing, media, advertising, technology, and the Internet of Things, dmexco is the global platform for effective knowledge transfer […]

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Ads We Like: The FCB Holiday

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Adyoulike brings you our very favourite ads. The below ad has been chosen by Matt Davies:  News Editor within the content department at Adyoulike. The ad: Qatar Airways & FC Barcelona – The FCB Holiday     Matt’s reason behind giving this footy ad the trophy: The likes of Leo Messi, Luis Suárez, Andrés Iniesta, […]

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Ads We Like: The Twerking Man

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Adyoulike showcase their favourite ads. The below  has been voted by Emma Flanagan: a member of our content team. The Ad: MoneySupermarket’s Twerking Man Don’t cha wish your girlfriend was hot like me? Don’t cha wish your girlfriend was a freak like me? Don’t cha? Emma’s reason behind giving Dave from the MoneySupermarket the ad title: […]

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Why native advertising works for Millennials

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Native advertising is a proven way of reaching Millenial audiences. Find out why and how it works.   There have always been the ‘young generation’ that advertisers have attempted to reach; back in the 1960s and 70s the kids wanted rebellion against authority and revolution. Brands tried to harness that into their campaigns. But our […]

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Thursday In-Feed: Metrics, Facebook and Defining Native

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It’s Thursday and that could only mean one thing…it’s time for your latest fix of native advertising 1. Does Native Need a Universal Metric?  Native advertising dominates media conversations but while the adoption of this marketing strategy is fierce, determining the best way to measure and quantify success is difficult. Adyoulike’s Dale Lovell discusses whether […]

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