Yelp and LinkedIn pull the plug on banner ads

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Yelp and LinkedIn have decided to move away from traditional banner ads and towards the likes of native advertising. Yelp witnessed a 1.82% decline in banner ads while LinkedIn reported a 3.03% drop, thus prompting the change in marketing direction. Going mobile-friendly As an increasing number of users engage with social media and review sites […]

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10 reasons we should show native advertising some love

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Native advertising went mainstream in 2014 as online publishers fought for new ways to attract new customers and users. As a result native advertising became the marketing story of 2014. Native advertising is today’s answer to the very best in digital advertising innovation – excellent campaigns that really capture a brand’s voice, but in an […]

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