Headway partnership expands native advertising platform Adyoulike into Latin America

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Native advertising platform Adyoulike today announced a partnership with media buying house Headway, which will expand the reach of native advertising into the fast-growing Latin American (Latam) market. Headway is the leading data-driven media buying company for marketers in Latin America, with 14 offices in countries across the region. It delivers smart cross-channel services combining […]

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Adyoulike In Times Square!

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See Adyoulike feature in Times Square, New York, to celebrate the launch of the first In-Feed retargeting platform for native advertising!

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Adyoulike Launches the First In-feed Retargeting Platform for Native Advertising

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Adyoulike, the European leader in native advertising, today announced the launch of its in-feed native advertising retargeting platform. This is the first time that retargeting has been integrated into in-feed native advertising, and represents the company’s commitment to offer advertisers the opportunity to serve relevant and highly targeted native ads in an unobtrusive way. The […]

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Nine Out of Ten PR Agencies See Native Advertising as an Opportunity

NINE OUT OF TEN PR AGENCIES SEE NATIVE ADVERTISING AS AN OPPORTUNITY (PRNewsFoto/AdYouLike)

New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients. See the full infographic below. Nine out of […]

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UK Native Advertising Revenue Increases 300% in 2015

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Adyoulike, the European leader in native advertising technology, has announced its UK native advertising revenue increased by more than 300% in 2015. Adyoulike, which has offices in London and Paris, has been at the forefront in the global growth in native advertising in 2015. In December Adyoulike released global figures showing the value of native […]

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Native Advertising Set to Double by 2018

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Data released today by Adyoulike, Europe’s leading native advertising platform and network, shows how the value of native advertising worldwide is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018. http://photos.prnewswire.com/prnh/20151218/297173-INFO The data is the first time that native advertising growth has been charted globally. In […]

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Thursday In-Feed: Get schooled in programmatic

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Your weekly native advertising fix – tuck into everything programmatic from the comfort of your chair. GET SCHOOLED IN PROGRAMMATIC NATIVE The kids return to the classroom this week, and while there is still some wider education needed on exactly what commercial models work best for publishers and advertisers around native advertising – the ads […]

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Thursday In-Feed: IAB fights digital woes

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Here is your Thursday In-Feed! IF IT’S WORTH DOING, IT’S WORTH FIGHTING FOR Native ads continue to dominate the digital ad space. But discussions over the challenges and potential hurdles associated with the medium continue – why? If native is gaining more fans, as it surely is with brands, agencies and publishers, then surely most […]

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Thursday In-Feed: Visit us at dmexco!

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Join us at the biggest event of the year! Visit us at Dmexco, Cologne, Germany, September 16-17, Hall 7, Stand E059-F058 dmexco is the leading global exposition and conference for the digital economy. With a focus on marketing, media, advertising, technology, and the Internet of Things, dmexco is the global platform for effective knowledge transfer […]

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Protected: PlayBuzz Test: Who is Cooler?

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