Thursday In-Feed: Success in native advertising

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Take a look at your weekly Thursday In-Feed! What does success look like in native advertising? Depending on who you speak to, or where you are, there is a lot of debate about what, if anything, a universal native advertising metric should look like. There are a lot of options to choose, ranging anywhere from […]

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Facebook sales reach new heights thanks to mobile ads

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Facebook has noted yet another spike in revenue that beat estimates after stepping up its mobile advertising efforts over the past few months. Known as the largest social network in the world, it reported Q3 sales of $4.5 billion (c. £2.97 billion), compared to the $4.37 billion (c. £2.89 billion) analysts had predicted, according to […]

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Thursday In-Feed: The power of performance in native advertising

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Take a look at your weekly Thursday In-Feed: The Power of Performance in Native Advertising A lot has been written about the power of native advertising as a brand building tool. It is great for brands. Countless studies have shown the improved performance of native ads in engaging with consumers and building brand appeal, particularly […]

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Thursday In-Feed: How can advertising be less annoying?

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Your Thursday In-Feed is finally here! How can advertising be less annoying? The advent of social networks, mobile browsing and programmatic trading have revolutionised our view of the digital ad marketplace in recent years. Digital ad-spend continues to rise, yet it’s no secret that many traditional media outlets are struggling to find a viable business […]

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Thursday In-Feed: Future creativity in advertising

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Get your latest fix with our Thursday In-Feed! Future creativity of advertising From mobile to content marketing; ad-blocking to programmatic trading; publisher revenues vs agency responsibilities: native advertising continues to dominate all aspects of digital advertising in 2015. While we can debate the exact definitions of what does and does not constitute native advertising – […]

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UK digital ad spend reaches record high

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Advertising spend in the UK has increased by 5.8% in the first six months of 2015, according to the Warc Expenditure Report data. This 5.8% increase has brought ad spend in Britain to a staggering £9.4 billion. Digital ad spend leads the way The report found that growth in digital was the largest driver in […]

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Thursday In-Feed: Adyoulike partners with MediaMath

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Here is your Thursday In-Feed…and it’s full of BIG news this week! Adyoulike partners with MediaMath through programmatic native advertising exchange Adyoulike, the European leader in native advertising technology, today announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution […]

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Spain welcomes native mobile

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Spanish consumers seem keen on mobile advertising according to the results of the Seventh Annual Survey of Mobile Marketing by IAB Spain. The research found that half of the Spanish respondents had clicked on a mobile ad and a further 70% were satisfied with the entire ad experience. Mobile usage on the rise The survey […]

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Thursday In-Feed: Are PRs missing the boat on native advertising?

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Here is your weekly Thursday In-Feed, giving you the latest news on what’s been going on in the native advertising world. Are Prs Missing The Boat on Native Advertising? Some of the best campaigns and creative ideas stem from PR professionals. They understand content, audience and creativity. As a sector it values the power of […]

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Thursday In-Feed: Highlights of dmexco 2015

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Find out the highlights from this year’s dmexco event in your weekly Thursday In-Feed! Adyoulike does dmexco So, were you there? This year’s DMEXCO 2015 event held in Cologne, Germany, was bigger than ever: over 900 stands, over 200 hours of knowledgeable speakers and more business networking opportunities than you can shake a bratwurst at. […]

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