Aiming to ensure native ad impressions are protected from fraud, native ad-tech platform Adyoulike said it integrated anti-fraud technology from Integral Ad Science (IAS).
Adyoulike sees the move as a step toward brand safety, protecting marketers using its platform from the threat of bot activity, fraudulent URLs, and other forms of page-level fraud.

The company claimed its own artificial intelligence-based technology will help ensure ad placements are relevant based on content.

“Combining IAS technology with our solution is a big move for us, enabling our platform to better combat two of the biggest challenges in our industry: ad fatigue and ad fraud,” stated Francis Turner, U.S. general manager & chief revenue officer, Adyoulike.

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