Headway partnership expands native advertising platform Adyoulike into Latin America

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Native advertising platform Adyoulike today announced a partnership with media buying house Headway, which will expand the reach of native advertising into the fast-growing Latin American (Latam) market. Headway is the leading data-driven media buying company for marketers in Latin America, with 14 offices in countries across the region. It delivers smart cross-channel services combining […]

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Adyoulike In Times Square!

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See Adyoulike feature in Times Square, New York, to celebrate the launch of the first In-Feed retargeting platform for native advertising!

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Adyoulike Launches the First In-feed Retargeting Platform for Native Advertising

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Adyoulike, the European leader in native advertising, today announced the launch of its in-feed native advertising retargeting platform. This is the first time that retargeting has been integrated into in-feed native advertising, and represents the company’s commitment to offer advertisers the opportunity to serve relevant and highly targeted native ads in an unobtrusive way. The […]

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Nine Out of Ten PR Agencies See Native Advertising as an Opportunity

NINE OUT OF TEN PR AGENCIES SEE NATIVE ADVERTISING AS AN OPPORTUNITY (PRNewsFoto/AdYouLike)

New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients. See the full infographic below. Nine out of […]

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UK Native Advertising Revenue Increases 300% in 2015

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Adyoulike, the European leader in native advertising technology, has announced its UK native advertising revenue increased by more than 300% in 2015. Adyoulike, which has offices in London and Paris, has been at the forefront in the global growth in native advertising in 2015. In December Adyoulike released global figures showing the value of native […]

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Native Advertising Set to Double by 2018

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Data released today by Adyoulike, Europe’s leading native advertising platform and network, shows how the value of native advertising worldwide is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018. http://photos.prnewswire.com/prnh/20151218/297173-INFO The data is the first time that native advertising growth has been charted globally. In […]

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Thursday In-Feed: Success in native advertising

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Take a look at your weekly Thursday In-Feed! What does success look like in native advertising? Depending on who you speak to, or where you are, there is a lot of debate about what, if anything, a universal native advertising metric should look like. There are a lot of options to choose, ranging anywhere from […]

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Facebook sales reach new heights thanks to mobile ads

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Facebook has noted yet another spike in revenue that beat estimates after stepping up its mobile advertising efforts over the past few months. Known as the largest social network in the world, it reported Q3 sales of $4.5 billion (c. £2.97 billion), compared to the $4.37 billion (c. £2.89 billion) analysts had predicted, according to […]

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Thursday In-Feed: The power of performance in native advertising

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Take a look at your weekly Thursday In-Feed: The Power of Performance in Native Advertising A lot has been written about the power of native advertising as a brand building tool. It is great for brands. Countless studies have shown the improved performance of native ads in engaging with consumers and building brand appeal, particularly […]

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Thursday In-Feed: How can advertising be less annoying?

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Your Thursday In-Feed is finally here! How can advertising be less annoying? The advent of social networks, mobile browsing and programmatic trading have revolutionised our view of the digital ad marketplace in recent years. Digital ad-spend continues to rise, yet it’s no secret that many traditional media outlets are struggling to find a viable business […]

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